have a nice denim have a nice denim
Authentic denims and indestructible work jeans Authentic denims and indestructible work jeans
shop our jeansHighlights
Choose your fit


THE ULTIMATE DENIM
For the heroes who take on challenges every single day. At work, at home or on the go: you’re always moving forward and The Ultimate Denim keeps up effortlessly. Rugged and self-assured, just like you.
Ultimate means engineered down to the last fibre. We pick premium, hard wearing denim, add 4 way stretch exactly where you need it, reinforce the pockets in all the right places and finish with extra strong seams.
A one-year warranty proves these aren’t ordinary jeans; as denim specialists we stand fully behind our product. Every detail is chosen and tested for maximum performance.
You’re ready to advance. Put on The Ultimate Denim, feel the power in every detail and go for it!